Branding the Experience

Episode 200 of Branding the Experience

Ken Bator wraps up Season 10 by celebrating episode 200 and announcing a new podcast, First and True.

Episode 199 of Branding the Experience

Many experts think Nikki Haley can’t win the 2023 US presidential election. Some say it’s due to a branding problem but does she really have one?

Episode 198 of Branding the Experience

Connie Steele, Principal and Co-Founder of Flywheel Associates, joins us to discuss how best to execute on your brand and corporate strategy.

Episode 197 of Branding the Experience

When you treat work as a family and not a team it can have negative effects on the brand experience.

Episode 196 of Branding the Experience

Lorraine Duncan, Founder of Biz Gone Social, joins us to dig into how you can build your brand and grow your business online.

Episode 195 of Branding the Experience

The NFL got it right when they suspended the Bills vs Bengals game after Damar Hamlin went down in cardiac arrest. But did they miss a branding opportunity a few days later?

Episode 194 of Branding the Experience

Supporting charities can build your brand but you need to do so with sincerity and sensitivity.

Episode 193 of Branding the Experience

Podcast Magazine was a great brand. What can we learn from its possible demise? Ken Bator, one of the original Category Directors of Podcast Magazine, provides a few learning points.

Episode 192 of Branding the Experience

Raoul Benavides, owner of Heart Soul Heat, joins us to discuss how he is Branding the Experience for his customers with his Ghost Honey.

Episode 191 of Branding the Experience

Season 10 kicks off with an interview with Tom Simes, host of The Business of Comedy podcast and owner of Stir Crazy in Glendale, AZ. He joins us to discuss the nuances of the customer experience in his comedy club.

Episode 190 of Branding the Experience

In these rough times the key to having your brand resonate is authenticity.

Episode 189 of Branding the Experience

With a recession looming, many business owners and CEOs will be tempted to save money by curtailing their marketing and brand-messaging activities. Don’t fall into that trap! It’s a black hole your business may never escape from even in the economic upturn.

Episode 188 of Branding the Experience

If not chosen correctly, can a PR firm do more harm than good to your brand?

Episode 187 of Branding the Experience

Amazing production can happen when you teach your employees to embrace the chaos.

Episode 186 of Branding the Experience

Bashing another brand rarely enhances yours, whether in business or in politics.

Episode 185 of Branding the Experience

The special “Am I the Jagoff?” episodes are back! We discuss a recent home-improvement experience and what happens when the contractor isn’t straight with his communication.

Our expert guests in this episode are:

Sara Hall, CEO of Talus Ridge. Sara was featured in Episode 54 of Public Safety Talk Radio, another podcast produced by Bator Training & Consulting: https://www.youtube.com/watch?v=_OzRd...

Talia Goetting, retired attorney and current Executive Producer and Co-Host of the hit podcast – Crimes & Consequences: https://crimesandconsequences.com/

They determine if Ken Bator, due to his opinions on this experience, is the jagoff or if he is accurate in his assessment.

Episode 184 of Branding the Experience

The grass is rarely greener on the other side. Instead of trying to make your brand look like your #1 competitor’s, find at least that one thing that differentiates your business and communicate the crap out of it!

Episode 183 of Branding the Experience

Does a reduction in hours degrade the 24-Hour Fitness brand? Ken talks about how they may want to change their brand strategy given the current labor shortage.

Episode 182 of Branding the Experience

Dan Lipton, Publisher of TravelHost Magazine for Long Beach and the South Bay, joins us to discuss how the brand survived through the pandemic and now is beginning to thrive. He also talks about marketing your retail or restaurant business today.

Episode 181 of Branding the Experience

Branding the Experience returns for Season 9! Host, Ken Bator, gives a preview and reminds business owners and managers that in the midst of labor shortages, inflation, and a pandemic hangover that customers, clients, and members still expect a quality experience.

Episode 180 of Branding the Experience

With this season ending and Branding the Experience going on hiatus until 2nd Quarter of 2022, we review some of the branding classes available to help your business create an environment where employees actually want to come to work and customers want to keep coming back!

Episode 179 of Branding the Experience

Why are so many businesses adding a podcast to their marketing and branding efforts? Because being in a consumers ears is an intimate way to engage prospects and customers.

Episode 178 of Branding the Experience

Host, Ken Bator, relates a recent experience at SoFi Stadium as an example of how it's not just about the meal, the transaction, or even the game. It's about the experience as a whole.

Episode 177 of Branding the Experience

Brands are dissociating themselves with people like crazy! Jon Gruden, Joel Quenneville , and more. Among other reasons, it's due to the negative brand associations.

Episode 176 of Branding the Experience

In 2021, and possibly well into 2022, customer service at retail locations across the country are below acceptable in many cases. There are a number of reasons for this but we offer a suggestion to workers in this arena that may help: pretend to care.

Episode 175 of Branding the Experience

The three "E's" of training apply to public speaking as well as marketing, content, and employee meetings. Learn how this simple formula can offer better results in a number of areas.

Episode 174 of Branding the Experience

What can we learn about business from true crime podcasts? Quite a bit actually!

Episode 173 of Branding the Experience

CEO of Structure First, Neil Kool, joins us to discuss the importance of branding when it comes to your retail locations not only in banking but also in other industries.

Episode 172 of Branding the Experience

Host, Ken Bator, announces a hiatus for Branding the Experience in the recent launch of a new season of Cool Culture Corner. Hey, if NBC and FOX can do crossovers of their shows so can BTC!

Episode 171 of Branding the Experience

The first group your business needs to market to our your employees. Thus, job descriptions aren't just for HR anymore. They need to be internal marketing promotions.

Episode 170 of Branding the Experience

Host, Ken Bator, looks back at his own struggles with alcoholism and recovery to offer an analogy of how to break unprofitable cycles in your business.

Episode 169 of Branding the Experience

A look back at a clip that wound up on the cutting room floor on how to engage your employees for better productivity and a better brand experience.

Episode 168 of Branding the Experience

Episode 167 of Branding the Experience

Episode 166 of Branding the Experience

Episode 165 of Branding the Experience

Our special segment returns with guests Christie Lawler and Scott Edwards

Branding the Experience Episode 164

John Deel, Organizational Change Management Expert, joins us to share his success on branding his business on LinkedIn. Without even a website, John has leveraged this social media platform to build his firm and his image.

Episode 163 of Branding the Experience

Past expert guests, Rhonda Sher and Sean Douglas, return for the show's new segment "Am I the jagoff?" In this episode ...