Consulting
When something feels off in your organization, the smartest leaders call in outside help. Trying to fix it alone is like a brain surgeon removing his own tumor—not exactly a recipe for success.
B+C+S Snapshot
There Are Plenty of Expert Brand Consultants Out There.
The best ones will challenge their clients to truly dig deep and understand key differentiators or who their business is at their core. Many firms will use some type of brand audit or tool to understand the alignment, or lack thereof, of all branded materials.
But even the best firms and brand audits won’t uncover major obstacles to the success of your business that have little to do with marketing. If the overall business strategy isn’t setup to support the brand promise the image will fall flat. Just as important, if the culture isn’t aligned with the brand and the messaging that will be driving prospects to the business all that firm is doing is sending new people to an old and awful experience.
The BTC Advantage
That’s why at BTC we analyze not only the Brand but also the Culture and Strategy with a B+C+S Snapshot (formerly known as the B+C+S Audit). We uncover issues that can derail a quality brand. We also provide guidance and training to make sure your team is ready to provide nothing less than the best brand experience for your clients, customers, or members. BTC also will conduct strategic planning activities with the B+C+S Snapshot as the foundation in order to create full alignment with your operations.
The B+C+S Snapshot not only includes a detailed report but also, and newly added, a two-hour video meeting to review the findings and next steps with Ken Bator. This two-hour session can be separated into two one-hour sessions if need be and can include your entire management team. Best of all, this is not a sales pitch where the focus on selling you additional services. Ken makes specific suggestions that you can implement immediately to improve your Brand image, the morale within your workplace Culture, and the execution of your business Strategy.
That’s what makes the B+C+S Snapshot one of the best starting points when working with BTC. It also is a valuable standalone service for those businesses going into a strategic planning retreat or determining their next steps through the stages of growth. But don’t take how valuable this service is from us. Take it from our valued clients.
“The B+C+S Audit worked out great for us. BTC provided us with a report that covered all of the key elements of our Brand, Culture, and Strategy. It was a pleasure reviewing and discussing our completed report with Ken. We used his report as a tool for our strategic plan. I highly recommend the B+C+S Audit Service.” – Lucy Sloan, CEO of United Catholics FCU
“I was really pleased with the entire process. It’s always of value to receive validation on the things you are doing right!” – Christy Leslie, President of Bridge Credit Union
Isn’t it time to have your B+C+S Snapshot done for your unique business? Contact BTC today at (714) 681-2821 to schedule one!
Strategic Planning
Many strategic planning facilitators focus on the numbers, whether it’s ratios, key performance indicators, or the entire income statement and balance sheet. By lunch time during the first day of the strategic planning retreat all the attendees feel like they just sat through an accounting seminar.
BTC agrees with the fact that any business owner or executive needs to know their numbers. But during the planning session, we are more interested in creating the understanding in what is driving the numbers which include brand strategy, the morale level of the corporate culture, and a myriad of outside factors. Whether our numbers are where we want them or they could be better, we need to dig deeper to find out the cause.
Those causes come down to key questions such as:
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Are we truly establishing a differentiating and engaging brand that is contributing to increasing sales?
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Is our culture providing a positive experience for our employees that transfers into the proper brand experience for our customers?
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Has our strategy truly been implemented and executed by our team or are they just words on paper that collect dust in a binder for 365 days in the year?
Through pre-game procedures with management and game day exercises that get attendees talking and having fun, BTC guides your group to real consensus by the end of the planning retreat. Post-game we offer critical thinking tools to better ensure implementation of your strategy including the Strategic Map, Org-Chart Goal Setting, and even strategy alignment sessions with your staff.
Whether it’s a one day program or a multi-day or week process, BTC will guide you every step of the way to a strategy that will take your business to the next stage of growth. We’ll even have a few laughs along the way.
To discuss having BTC facilitate your next strategic planning session contact us or call: (714) 681-2821.
B+C+S Private Client
Clients that work alongside BTC to actively implement the B+C+S Formula increase their net income by 17% and their business by 124% on average. Just as important it’s an enjoyable process for everyone – management, employees, owners, board members, business partners, and even interns! That’s why our private clients have all renewed a retainer agreement for multiple years since the creation of the B+C+S Formula our small business consulting firm.
Our Unique Approach
The BTC approach isn’t a one-size-fits-all program. Don’t get us wrong we love processes and systems. We create a bunch of them that lead to efficiencies and allow teams to be more effective. But we create them with the team rather than stamping the latest sales system or operations process on your staff and hoping they actually buy into the program as many other small business consulting firms do.
That’s what makes each B+C+S Formula for each client unique. BTC enhances your unique brand, builds your unique culture, and creates your unique strategy from what is already in you and your team rather than providing a quick fix and then heading out of town.
Growth of Your Business
When your business becomes one of our private clients it’s much like adding another valuable executive to your management suite…one that you don’t have to pay benefits or other perks to! One of the best compliments BTC receives is when a CEO or owner tells their employees that we are an important part of the future growth of the business.
BTC always takes only a portion of the credit as it’s those very employees that make implementation and the sustainability of growth possible. That’s why every strategy is always a people strategy on some level.
Tap into the knowledge of a firm that has worked with hundreds of service-based businesses around the country by contacting us or calling (714) 681-2821.
Training
Business management consulting takes on many forms depending upon the business. That’s why BTC customizes every training session to the client and their team. No training program we do is ever exactly the same.
We Really Make You Think
Being the son of an educator, Ken Bator loves to teach. One of his favorite compliments he’s ever received is “You really make us think.” BTC trains staff on many topics related to brand development, culture building, and strategic planning.
Training Programs
Here are some of the common training programs we have had the pleasure to conduct for clients:
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Creating the Optimum Marketing Mix for Your Business
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Branding the Experience at your Branch or Location
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Developing Sales and Operations Processes with Your Team
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Team Building Based Upon DiSC and other Profile Assessments
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Employee Engagement Improvement by Obliterating Stereotypes Among Generations X, Y, & Z
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Understanding the Role Each Team Member Plays in Strategy Execution
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Org-Chart Goal Setting for the Entire Business
Customized Training Sessions
Also, practically any content – article, podcast, or video – produced by BTC can be customized into a training session or presentation.
For instance, one of the monthly columns written for CU Business Magazine titled “This is Your Time!” became a session on “Why the Credit Union Industry is the Best Business to be in Today!”
A blog post titled “Can I Just Get Some Damn Water Already?!” became training on “Service Standards for Your Restaurant.”
And an article and portion of Ken’s book titled “Yes, B+C+S Applies to Your Business Too” became a presentation on “How to Brand the Experience at Your Dental or Chiropractic Office.”
Simply put, any training done for a client is going to align with the organization’s needed B+C+S Formula.
Contact BTC today at (714) 681-2821 or click below to discuss how we will customize a training program for your unique business and employees!
